Case Study: Elevating Operations with the Integrated Business Team
Challenge
Onsite teams were burdened with administrative demands that distracted from their primary focus — delivering exceptional service to prospects and residents. Rentyl Apartments & Homes recognized the need to rethink traditional staffing models in order to streamline operations, enhance customer experience, and drive better results.
Solution
In a bold and innovative move, we launched the Integrated Business Team (IBT) — a centralized support unit dedicated to handling administratively heavy, tactical tasks. This strategic shift empowered onsite teams to focus on relationship-building, resident satisfaction, and community engagement.


Driven by Our Values, Delivering Real Results
The implementation of the IBT wasn’t just a process change — it was a reflection of who we are:
Determined
to improve speed and performance, we reduced application approval times from 5 days to just 48 hours, minimizing vacancy loss and keeping communities moving.
Trustworthy
and standardized processing eliminated subjectivity in application approvals. As a result, delinquency dropped by 50%, reinforcing financial health across the portfolio.
Attentive
to operational costs, we streamlined onsite staffing while protecting service levels — achieving an average 6% annual payroll savings, even amid rising labor costs.
Problem-Solving
at our core, we identified inefficiencies, restructured workflows, and saw immediate operational benefits.
Innovative
Most importantly, customer feedback reflects the impact — residents and prospects notice the difference. With onsite teams more available and engaged, satisfaction has never been higher.
Original Budget
Original CPU
No. of Onsite Assoc - Maintenance - Office
Reforecast Mar 2024
Reforecast CPU
No. of Onsite Assoc - Maintenance - Office
Total Savings
% Savings
Original Budget
Original CPU
No. of Onsite Assoc - Maintenance - Office
Reforecast Mar 2024
Reforecast CPU
No. of Onsite Assoc - Maintenance - Office
Total Savings
% Savings
Original Budget
Original CPU
No. of Onsite Assoc - Maintenance - Office
Reforecast Mar 2024
Reforecast CPU
No. of Onsite Assoc - Maintenance - Office
Total Savings
% Savings
Conclusion
The Integrated Business Team exemplifies Rentyl’s innovative spirit and our commitment to operational excellence. By staying true to our values and relentlessly focusing on improvement, we’ve created a smarter staffing model that drives stronger performance, happier residents, and more resilient communities.
Employee & Resident Feedback
The Integrated Business Team has significantly improved the way I operate and perform my job. By taking on the responsibility of processing all applications, they’ve lifted a major workload from me and my team. This shift has freed up our time, allowing us to focus more on engaging with leads and enhancing the overall customer experience. Additionally, having them handle approvals removes the personal element from the process — decisions are made based purely on facts, which brings consistency and fairness.
The IBM team has significantly transformed the way I operate as a Property Manager. Their support has allowed me to focus more on my team, our residents, and future prospects who walk in for tours as well as operational and owner commitment. The Integrated Business team has been instrumental in providing hands-on experience to both our team and residents, especially in managing delinquency, applications and the renewal process. Their dedication and professionalism are truly remarkable, and they consistently deliver their services with poise and commitment. Thanks to IBM, we have been able to enhance our operations and provide a better experience for everyone involved.
Kithia has been amazing to us. She is extremely responsive and informative. She made the whole process seamless and transparent. My daughter is really excited to live at Sentosa. As a mom, I am delighted to know that she will be living in a great community with an amazing staff. I highly recommend.