About Us

Get to know Rentyl Apartments & Homes — our history, values, and commitment to excellence.

Our Story

At Rentyl Apartments & Homes, we are a multifaceted, forward-thinking property management partner rooted in hospitality and built for performance. We deliver more than operational support — we provide strategic insight, innovative technology, and a personalized approach to every asset we manage. Our sophisticated, service-first mindset ensures that Residents thrive, Associates grow, and Owners see long-term value. With a culture driven by authenticity, attentiveness, and results, we align every detail — from staffing to strategy — with one purpose: to make Living Well a reality for everyone we serve.
Two middle age business workers smiling happy and confident. Working together with smile on face shaking hands at the office

Core Values

Our core values guide how we fulfill our promises to Live Well.

Determined

For Our Community Owners

Performance-focused. Driven to increase asset value. Nimble in pivoting with market shifts.

For Our Residents

Whether it’s solving a problem or improving your experience, we’re here to make sure things get done — and done well.

Trustworthy

For Our Community Owners

Clear, honest, and fast communication. Transparent reporting and accountability.

For Our Residents

We believe trust is earned through honesty, reliability, and always doing what’s best for our residents and communities.

Attentive

For Our Community Owners

KPI tracking, trend monitoring, and proactive culture building to mitigate risk.

For Our Residents

We listen, we notice, and we care. Big or small, your needs matter to us, and we’re always ready to help.

Problem Solving

For Our Community Owners

Experienced leadership that finds innovative, timely, cost-effective solutions.

For Our Residents

Our team is focused on finding smart, fast solutions that keep your life running smoothly.

Innovative

For Our Community Owners

Efficient systems. Less paperwork, faster leasing, better data, and fewer mistakes.

For Our Residents

Through fresh ideas and smarter technology, we make sure your living experience keeps getting better.

Our Mission

At Rentyl Apartments & Homes, our mission is to elevate the standard of apartment living through personalized, performance-driven property management that empowers residents, supports associates, and maximizes value for our ownership partners. We are committed to creating exceptional communities where people can truly Live Well — by blending hospitality, innovation, and strategic insight to deliver a superior living experience, a purpose-driven workplace, and long-term asset performance. We lead with integrity, act with attentiveness, and manage with a clear goal: to cultivate thriving communities that deliver lasting impact and measurable results.

Leadership Team

Nick Falcone

Nick Falcone

Managing Principal
Dan Falcone

Dan Falcone

Managing Principal
Matt Falcone

Matthew Falcone

Managing Principal
Ellie Norton

Ellie Norton

Executive Vice President
Daimy Alvarez

Daimy Alvarez

Director of Operations
Steven Branch

Steven Branch

Director of Strategic Marketing & Sales Development
Ashley Cardona

Ashley Cardona

Regional Property Manager
Jamie Cruz

Jamie Cruz

Regional Property Manager

Giving Back

Our Commitment to Community

At Rentyl Apartments & Homes, Live Well means more than creating beautiful places to live — it means being a force for good in the communities we serve.

We believe that when our neighborhoods thrive, so do our residents, associates, and partners. That’s why we actively invest in giving back through service, support, and long-term relationships with community partners.

Rentyl Apartments & Homes Team at the Race for Inclusion 2024 in Kissimmee, Florida
Ellie Norton and her son at the 2024 Race for Inclusion in Kissimmee, Florida

Follow Us

[tagembed widgetid 2166557]